ATTENTION

We help you translate your pastoral plan FOR THE NOW. But, what does that mean strategically? We start by analyzing attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people you want to reach consume content. Ultimately, it’s the people attention that informs how we execute.

TEAM TRIFECTA

Pastoral strategy, creative, and media. We start with rich intelligence, mined by our insights disciplinarians, to provide the creative team with a human-centric, up-to-the-moment understanding of our audience. Media and creative then act on that shared understanding of the consumer situation and brand opportunity. And, we execute fluidly, testing and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.

HACKING CULTURE

And, we hack (evangelize) culture to maximize planning for innovation in short-term. In fact, culture is our vantage point. We’re always thinking about how we can create relevance for your pastoral plan in the cultural context of NOW.  Whether it is seasonal, regional, or the latest meme, we always want to be finding a natural way in. We identify the most authentic connection between your pastoral plan and what captures people’s attention.

We have one goal – to create content that works. And today, that can mean a whole lot of things in addition to simply meeting pastoral objectives. Does it work within the budget? Will it work within the timeline? Does it work for latino segmentation? What about the platform? And did we mention the budget?

Parishes today come with no idea how or where to start. And that’s perfectly fine by us. 

Our combined creative and production team consists of  writers, designers, art directors, editors, animators, directors, and producers – all working to produce quality content for virtually every channel at the rapid speed of culture. Everything from youtube shows to podcasts specially designed for you.

Our seamless integration with media ensures that we not only make the best content possible but that it’s backed by laser focus targeting, instant analytics and absolutely, positively no ad spending waste.

Our forward-thinking team of storytellers, featuring industry veterans and digital natives, nurture digital and broadcast productions through all phases of development—from research to post-production to launch.

The Media Division also has the unique advantage of working alongside robust in-house creative and production teams. By having these disciplines all under one roof, we are able to tightly integrate creative and media considerations in all media planning efforts, ensuring buys are as impactful as possible.

“Day-trading attention” is another core concept that drives our efforts. The team is constantly evaluating the full spectrum of platforms (both traditional and emerging) to determine where target audiences may be underpriced to reach. We are not romantic about any specific channels or tactics, and instead solely aim to capture the strongest media performance possible for advertisers based on the current marketing landscape. Intense curiosity and an ongoing “test and learn” approach drive this process, supplemented by internal, proprietary technology built to add additional, data-backed rigor.

Lastly, the team is unique in regard to its transparency and approach to tools. Exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients, including all rates paid, granular performance metrics, and anything else the clients may need.

Leadership is More Challenging than Ever.

We will help you lead with clarity and confidence providing with full training for your pastoral team.

Aprenderás las nuevas formas de los diferentes ministerios que las Iglesias tienen y los que se tienen que crear para que las nuevas generaciones puedan encontrarse y discipularse en tu iglesia o ministerio local.